BACKGROUND
Bombora, founded in 2014, is a leading provider of B2B intent data. The company enables businesses to gain deep insights into their target audiences’ interests and behaviors, allowing them to create more precise and effective marketing strategies.
CHALLENGE
Bombora faced the challenge of educating potential customers about the benefits and applications of intent data. While webinars served as key resources, the company sought to improve their effectiveness by increasing registrations, boosting attendance rates, and driving greater engagement.
To address this, Bombora partnered with inSegment to refine their webinar strategy. A key challenge was re-engaging individuals who had previously interacted with the brand, leveraging remarketing tactics to spark renewed interest and encourage higher participation levels.
SOLUTION
Through a multi-faceted PPC campaign strategy based on targeted advertising on LinkedIn, Facebook & AdRoll, inSegment reached Bombora’s audience, drove registrations, and increased engagement and attendance for their deep dive webinars.
inSegment implemented A/B testing for the PPC campaigns to determine the best headings for the copy to increase the CTR of the branded Bombora campaigns.
Lastly, to identify and engage potential new leads, inSegment strategically integrated Google Ads, Facebook, LinkedIn, X (formerly Twitter), Reddit, Quora, and RollWorks & AdRoll into the paid campaigns, while simultaneously running remarketing campaigns to re-engage individuals who had previously interacted with the brand.
