BACKGROUND
Six15 Technologies designs, develops & manufactures Head-Up display (HUD) solutions that help protect lives, enhance performance, and improve safety. With over 20 patents and proprietary intellectual property in software and hardware alike, Six15’s patents range from near-eye optics to their integration into HUDs.
CHALLENGE
Six15 Technologies turned to inSegment for a comprehensive digital strategy comprised of brand identity design, web design & development & website maintenance & support, on-location & product photography, and promotional assets creation for trade show & event marketing.
SOLUTION
The branding design process included defining the company’s mission statement, core values, brand personality and brand tagline, and established the heading typeface and the color palette for the brand.
The Six15 Technologies new website was designed to seamlessly integrate textual information with visual and video assets, resulting in a well-organized and systematized presentation of content, with impactful hero images that establish a visual connection between the visitor and the core concept of the technology, and prominently positioned CTAs, contact information, and social share buttons, facilitating seamless endorsement or sharing of articles with a single click. Our design work has been nominated Guru of the Day (April 25, 2023) by Web Guru Awards, an international platform that recognizes the talent and effort of the best web designers in the world.
To provide prospective customers with a vivid portrayal of the product in practical use, inSegment orchestrated multiple on-location photoshoots. The resulting images have been seamlessly integrated into the website, enhancing the visual appeal and communicative power of the content.
inSegment also designed a comprehensive array of exhibit materials for conferences and trade shows, including brochures, tabletop displays, roll-up banners, and backdrop banners, each emphasizing the diverse capabilities of Six15’s AR solutions. A lead nurturing program that targeted conference visitors and leads captured at the conference was also managed by our team with remarkable results.
