Background
Mancini’s Sleepworld, an affordable, luxury, family-operated mattress chain with 33 locations across Northern California, was founded in Sunnyvale, CA in 1969 and is currently headquartered in Livermore, CA. For over 40 years, Sleepworld has provided the Northern California region with the largest local selection of mattresses, bedroom furniture, and more.
Challenge
The mattress store space is currently very crowded, and prominent competitors like California Mattress, McRoskey, and Sleeptrain make competition for search engine rankings a major challenge. Sleepworld partnered with inSegment in hopes of optimizing their current site to drive customers to visit their brick and mortar retail locations.
Solution
inSegment created landing pages for each individual location of Sleepworld, to ensure that each specific target keyword was associated with a specific page. HTML elements of these pages were optimized: the title tag, meta description tag, header tags, and structured data.
For off-page SEO, inSegment worked with all the major and long-tail local listing sites to build links, share content and amplify Sleepworld’s local listings online. Our team claimed business profiles across 40+ local directories for NAP consistency and included relevant keywords where possible.
Results
After optimizing Sleepworld’s website for localized keywords, inSegment successfully achieved first-page rankings for every location page. All keywords contain “mattress” and/or “mattress store” and the name of the town/location. inSegment’s efforts in optimizing page elements for search terms and localized content assisted in increasing page ranks as well as keyword rankings.
