Background
The National Elevator Industry Educational Program (NEIEP), developed by the International Union of Elevator Constructors (IUEC), provides comprehensive education and training for employees in the installation, maintenance, and servicing of all types of passenger and freight elevators. With classroom training offered at over 100 sites across the United States, NEIEP is a cornerstone of workforce development in the elevator industry.
Challenge
NEIEP needed to overhaul its outdated digital platform to reinforce its position as the leading provider of elevator industry education. The key challenges included revamping the website to highlight apprenticeship opportunities, streamlining the recruitment and enrollment process, and creating a centralized hub for regular updates on NEIEP’s programs, industry news, and organizational developments.
WEBSITE BEFORE REDESIGN
Solution
To address these challenges, inSegment executed a holistic digital transformation strategy to ensure that NEIEP’s platform was visually modernized and functionally optimized, providing a scalable, engaging, and efficient platform for industry professionals and apprentices alike.
The outdated ASP-based website was migrated to WordPress, introducing a user-friendly CMS, improved navigation, mobile responsiveness, and enhanced security. An interactive map for Apprenticeship Opportunities was developed to help prospective apprentices easily find and apply for opportunities.
To improve visibility and accessibility, inSegment implemented a robust SEO strategy, optimizing the site structure, page speed, and content. Additionally, a Local SEO initiative was launched to claim and optimize NEIEP’s training site listings on Google Maps, ensuring accurate and easily accessible information for prospective students and industry professionals.
Content development was another critical aspect of the transformation. inSegment created a centralized hub for updates, publications, and industry news, providing members and stakeholders with valuable information. Social media and email marketing also played a key role in the digital overhaul, which dramatically increased NEIEP’s online presence. A strong visual identity and engaging video content, including staff profiles and interviews, helped humanize NEIEP’s brand and foster stronger connections with its audience.
Results
The redevelopment of NEIEP’s website not only addressed immediate functionality and design needs but also established a strong foundation for future growth. By integrating advanced tools such as the Apprenticeship Openings platform and providing NEIEP staff with greater control over content, the site now serves as a dynamic and flexible hub for industry professionals and prospective apprentices alike.
Beyond the website, outstanding results were achieved through a multi-channel digital strategy, including social media and email marketing to engage and inform users effectively. Additionally, video production played a key role in video marketing efforts, helping to showcase NEIEP’s programs, apprenticeship opportunities, and industry insights in a compelling and accessible format.
With an enhanced user experience, improved accessibility, strengthened security, and boosted SEO performance, NEIEP’s digital presence remains at the forefront of innovation in elevator industry education while driving measurable digital marketing success.
