Unlock the Power of Data Attribution

By tracking data from different sources, you can understand which channels are driving the most conversions and revenue, and allocate your marketing budget more effectively.

By tracking and analyzing data on visitor behavior, we gain a better understanding of your customers’ wants and needs, and use this information to optimize your marketing strategy.

Third-party tracking helps identify areas of improvement on your website. Tracking on-site data, supplemented with additional information about customers and transactions recorded on 3rd-party platforms and apps, will help close the loop on the entire marketing funnel, and support the optimization of future marketing strategies for improved performance.

With call tracking, inSegment improves your customer service by identifying and addressing common issues that customers are calling about. We also provide you insights into their behavior, such as which times of day or days of the week are better suited for calls, or how much time they spend on the phone.

We utilize the latest software that allows your company to assign unique phone numbers to different marketing campaigns, so we can track which campaigns are driving the best phone leads and optimize.