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Digital Services for Higher Education

Precision Targeting
SEO
Paid Advertising

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    At inSegment, our years of experience collaborating with higher education institutions means our robust, refined, formulaic method to the enrollment process has delivered time and again for our partners. Whether they need a boost to search results, a new customized website, or a full rebrand, our proven track record speaks for itself.

    Blending elements of PPC, ABM, SEO, and more, we offer a full-scale service for universities, colleges, and trade schools that delivers more students, drives overall branding and exposure, and future-proofs our partners’ websites, meaning they will stand out from the crowd today, tomorrow, and for years to come.

    Explore our Digital Advertising Services for Higher Education

    Precision Targeting
    SEO
    Paid Advertising
    Precision Targeting
    Higher Education Digital Services
    Precision Targeting
    1

    Deployed in tandem with other digital marketing efforts, our account-based marketing tactics focus on creating and optimizing highly-personalized content to create, and then nurture, early, long-lasting relationships with high-quality prospects. This approach allows us to achieve our shared goal with our partners in higher education: build and grow a large funnel of high-quality leads. By doing this we give our partners the best chance of recruiting desirable students while weeding out unsuitable ones at the same time.

    Contact High Caliber Prospects
    SEO
    Higher Education Digital Services
    Search Engine Optimization
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    Ensure that students will always be able to find your institution by topping search results pages. From meticulous keyword research to UX and AI fixes, the award-winning inSegment SEO team audits, analyzes, and optimizes your site. With more students finding your higher education institution easier, a boost to enrollments is guaranteed. The internal collaboration at inSegment ensures our SEO efforts are topped up with a constant flow of quality, tailored content to keep your website generating revenue throughout the application process.

    Stand Out From the Crowd
    Paid Advertising
    Higher Education Digital Services
    Paid Advertising
    3

    Our custom, hands-on paid advertising campaigns help our partners in higher education reach students more efficiently and in greater numbers. We increase qualified traffic and reduce associated costs by tapping into our extensive industry experience, attracting consumers that have shown interest in similar products or services. Our comprehensive research, extensive knowledge of the bidding process, and full team of talented designers and developers are able to conceive and bring exceptional landing pages to life, leaving our partners with stunning websites ready to be used by the coming generations of successful applicants.

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      What our customers are saying
      What our customers are saying

      The proof is in the pudding. It’s numbers based. This is a numbers game, and we saw a 10 to 14% increase over the past three to four years with In Segment, while other law schools are facing declines of 20 to 30% in their interim classes.

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      Rohit Bhasin
      Massachusetts School of Law
      YouTube video
      What our customers are saying
      What our customers are saying

      inSegment was proactive, constantly iterated, and helped increase our number of qualified leads and build reputation awareness.

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      Valerie Wencis
      Director of PR & Marketing, Tufts University
      YouTube video
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      We are proud to work with brands who change the rules of the game