Email Marketing Campaigns

Our competitor analysis for email marketing helps our partners understand precisely where they perform well and the areas in which we can improve together. We dive deep into the strategies and tactics used by competitors, seeing what works well, what doesn’t, and where we can find opportunities to differentiate ourselves from the competition. Consistently tracking our own performance, and comparing and contrasting these figures with competitors, allows us to share valuable insights with our partners, enabling them to, in turn, make smart, informed business decisions.

We ensure that our partners’ new email campaigns are primed to perform well from the get-go by conducting thorough A/B testing of each element of our email campaigns. We do this by creating several versions of each email, changing designs, messaging, and calls-to-action, to identify which specific versions of the emails perform best.

Our talented content writers utilize all the information gathered by our business development team to create highly personalized emails that demonstrate your brand’s  expertise, authoritativeness, and trustworthiness. These emails not only speak to recipients in a tone that’s been identified as appropriate for that recipient, but they communicate with readers in a style that is likely to drive them toward conversion.

inSegment has ample experience nurturing large pools of high-quality leads for our partners. After creating a large, targeted email list, we write compelling, unique email sequences to engage with leads, following a particular process and adding a personal touch, nurturing them over time from the moment they become interested in our partner’s company, to the moment they become customers. The messaging is analyzed and optimized, with findings ready to be implemented in the next campaign.