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Connected TV

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    After we set goals together, we get to work on our meticulous audience and market research. This information informs the unique, omnichannel-connected TV advertising strategy we create for partners. From there, reach your audience through streaming devices, such as smart TVs, Roku, Amazon Fire TV, and Apple TV. We know which ad formats to use, whether it be pre-roll, mid-roll, or post-roll ads, and we craft multimedia, conversion-focused content that helps you hit your KPIs.

    We provide regular reports from our analytics team that tracks the results and adjusts the campaign as required, ensuring you are left with an optimized campaign. Additionally, we can manage important relationships with publishers and partners, manage ad inventory, and monitor campaign delivery. Trust inSegment to deliver connected TV ads that stand out from the crowd.

    Explore Our Connected TV Services

    Research
    Content
    Reporting
    Research
    Connected TV
    Market & Audience Research
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    We understand our partners’ target audiences, competitors, and the industry as a whole. Our in-depth analysis means we can identify various demographics and audience groups, find out how competitors engage them, and take advantage of any opportunities that we uncover. We know which platforms function best with which ad formats, and our full-scale capabilities mean we can effectively target specific audience groups with relevant, conversion-focused ads, driving your ROI from digital advertising.

    Understand Your Customers
    Content
    Connected TV
    Content Creation
    2

    Our multimedia content creators provide partners with the necessary elements to create and disseminate captivating, successful connected TV video ads, promotional videos, and branded content. Our copywriting team crafts engaging scripts, while our video department can take care of video production and editing. We also offer a comprehensive package of visual creatives, utilizing the knowledge gained in our research to create and promote striking visuals with strong calls-to-action driving viewers toward conversion, and building brand awareness in the process.

    Elevate Your Messaging
    Reporting
    Connected TV
    Reporting
    3

    inSegment maintains continuous oversight of the campaign, analyzing performance throughout and making the necessary tweaks to maximize ROI. We regularly report on the campaign to partners, tracking key performance metrics such as impressions, reach, frequency, cost per completed view, cost per acquisition, click-through rates (CTR), conversion rates, and return on ad spend. The advanced tools we use allow us to paint a well-rounded picture for partners, identifying what’s gone well and what needs adjusting before the next campaign.

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