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Display Advertising

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A/B Testing
Reporting

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    Our research lets us identify roadblocks to display advertising success and turn them into advantages for our partners, by ensuring the ads we create are visually pleasing, concise, and include strong calls to action. We then create multimedia ads with high-quality copy, visuals, and videos that demonstrate the brands’ expertise, authority, and trustworthiness. 

    We also engage in remarketing activities, re-engaging users that have shown interest in the past, but never reached the point of conversion. Finally, we analyze the campaign throughout, optimizing the ads when needed, and tracking and reporting on all of the data acquired. Put your display ads needs in the hands of Boston’s leading paid advertising experts.

    Explore Our Display Advertising Services

    Content
    A/B Testing
    Reporting
    Content
    Display Advertising
    Content
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    The display ads we create for partners are firmly conversion-focused. We use concise messaging to get the message across in the limited space available, taking advantage of persuasive calls to action. We experiment with formats and designs, crafting high-quality copy and visuals, and speaking to the audience in your brand’s unique voice. These steps drive more customers towards conversion, generating a boost to brand awareness and increasing ROI.

    Grab Audience Attention
    A/B Testing
    Display Advertising
    A/B Testing
    2

    Our display ad campaigns are successful in no small part thanks to the robust a/b testing we conduct on various elements of each display ad. We run tests with various versions of ad copy, different calls-to-action, and landing pages. This testing means we can start the campaign off on the right foot, producing and running the ideal ads from day one, and our continued analysis of the ads’ performance while they are running keeps our partners’ campaign optimized throughout.

    Fine-tune Campaigns
    Reporting
    Display Advertising
    Reporting
    3

    inSegment’s display advertising strategy is rounded off with our in-depth reporting. We analyze multiple key metrics during the campaign, measuring click-through rate (CTR), cost per acquisition (CPA), conversion rate, engagement, and overall return on investment. We create intelligible reports that we share with partners while the campaign continues, informing their decisions regarding next steps and future campaigns.

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      inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume on Google and a 567% increase on LinkedIn.

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      Brandon Santos
      Head of Digital, Bombora
      YouTube video
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      We are proud to work with brands who change the rules of the game

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