Why hire a PPC agency? Understanding the top benefits
Pay-per-click (PPC) advertising has become one of the most effective and efficient ways to increase your website’s traffic, attract leads, and drive your conversions. In theory, PPC is a simple approach to advertising, but conceiving, launching, and sustaining a profitable PPC campaign can be both challenging and time-consuming.
If you’re finding it difficult to overcome these roadblocks, or if you’re totally new in the PPC space, turning to a professional pay-per-click advertising agency for support will help you get off to a solid start. Choosing which agency to partner with, however, can be a challenge all of its own.
Before you can choose the ideal PPC partner, it’s important to be aware of the various services they can provide and the benefits their support can bring. You can get help with every facet of PPC, from campaign management and optimization to keyword research and ad production.
What to Consider When Hiring a Pay Per Click Marketing Agency
As with choosing any professional to join your team as a colleague or partner, several important characteristics will help you identify the best option for your PPC needs. Here are the three most important things to look out for when choosing your pay-per-click advertising agency.
Experience
You’re going to want someone who understands your industry, so be sure to look for a partner who has overseen successful PPC advertising campaigns for companies that operate within your industry.
Knowledge
You are going to want a partner that knows what they’re doing. The best approach is to identify an agency that boasts several PPC specialists, or an agency that has a dedicated PPC team. These teams will be composed of suitably qualified experts, and the team as a whole will have ample experience.
Transparent Communication
When it comes time to choose a partner, transparent communication is one factor that many people forget to their peril. To run a successful campaign, you need access to accurate data so that you can interpret your target audience’s desires, and optimize content appropriately. If your partner tries to pull the wool over your eyes or misrepresents the performance in any way, you will make poorly-informed business decisions and you will pay the price. Similarly, it’s much easier to work with a partner who’s transparent about expectations and costs, as opposed to the obscure operators out there who conceal information to maximize their interests.
The Main Advantages of Hiring a Pay Per Click Advertising Agency
Partnering with a pay-per-click advertising agency will save you both in the short term and the long term. The advantages that such a partnership brings to a business without experience in PCC are marked, and it’s important to be aware of just how much value these partner agencies could bring to your business.
Expertise
First and foremost, tying into what we mentioned above, professional PPC agencies have an unrivaled understanding of the digital advertising landscape. Despite this industry finding itself in a state of constant evolution, PPC experts stay up-to-date with the latest trends, industry best practices, and algorithm changes. Your ability to rely on their expertise will set you up for a strong campaign from start to finish.
Cost-Effectiveness
Despite the obvious investment in hiring a PPC agency to partner with, you can save significantly by choosing the right agency. Experienced PPC specialists are experts at optimizing campaigns, maximizing your return on investment (ROI). The careful analysis and improvement throughout campaigns means your initial outlay to hire the experts has saved you substantial investment overall.
Access to advanced tools and technologies
PPC marketing agencies have access to the latest products and technologies that can be used to enhance PPC campaigns. Naturally, as a partner, you will gain access to these tools, helping you improve each aspect of your campaign, from monitoring metrics, to modifying efforts as needed.
Measuring the Success of Pay Per Click Advertising Services
How can you measure the success of your PPC advertising campaigns? Well, there are several key metrics that track important statistics during campaigns. These metrics must be tracked and analyzed if you want to be able to alter your campaign and drive its overall success.
Cost Per Conversion (CPC)
This figure tells you how much, on average, you have to spend to get one visitor to complete the desired conversion action.
Click-Through Rate (CTR)
The CTR tells you the percentage of people that saw your advertisement and clicked on it.
Conversion Rate
The conversion rate tracks the percentage of people who click on your advertisement and complete the intended action, whether that be subscribing to a newsletter or making a purchase.
Of course, when monitoring and analyzing your PPC advertisements, you should always keep track of your ROI. To do this, simply take the total revenue from your PPC advertising efforts and divide this future by the total cost of those campaigns.
Launch Your First Functional PPC Campaign with Pay Per Click Management Company!
Partnering with a competent PPC agency is a fantastic way to kick off your PPC efforts. If you’re an established marketer, but you’re struggling to see results from your PPC campaigns, you should also consider reaching out to a professional PPC agency.
inSegment, out of Boston, is one digital marketing agency with an award-winning PPC team in-house. From setting goals and defining your target markets, to setting budgets and optimizing the campaign throughout its lifecycle, inSegment can help you see a significant ROI from PPC efforts. Contact inSegment today to find out more about launching your first successful PPC campaign.
